Shared vision for Edinburgh City Centre

 

 

We designed a series of focus groups for Essential Edinburgh, the City Centre's Business Improvement District. The objective was to understand the issues that they should either champion or challenge on behalf of their membership; then find a way of describing the City Centre that businesses within the BID would like to see develop in the future. This 'Vision Book' is the result, a shared vision for Scotland's capital city, written for its city centre businesses

Tollcross Passport

 



We've been working on a campaign with the City of Edinburgh Council that's all about Building Stronger Town Centres. Hot on the heels of the West End Passport, we're keen to encourage people to discover the diverse and different businesses in Tollcross with a publication created in partnership with their local Tollcross Traders Association.

 

 

 

 

Discover Edinburgh's West End

We've enjoyed producing a "West End Passport" for the City of Edinburgh Council as a promotional tool for this area of the city.

 

 

Easily explored from the city centre, Edinburgh’s West End is a vibrant and eclectic mix of highly individual shops, cafés, bars, restaurants and more. Alongside big name brands, you’ll discover a bustling group of independent, unique and characterful businesses, each with something special to offer.

 

Pandamonium in Corstorphine :-)

 

Home to Edinburgh Zoo, Corstorphine has seen a lot of media attention this year as the home of giant pandas Sunshine an Sweetie.

With their help, the City of Edinburgh Council wants to let people know about the great selection of shops, services, eateries and businesses that call Corstorphine home. We captured things on camera, to create a number of banners can be seen on lamp-posts in the area.

There's also a chance to find and win a gorgeous Panda soft-toy each month, hidden away in a local business. To find out more and get clues, follow @edinshopper on twitter.

Be Inspired, Be in Edinburgh - Marketing Materials for MIPIM - 2012

Thistle Street



Well, the last push before Christmas saw the publication of a gorgeous little booklet for one of Edinburgh's most exciting boutique streets. Nestling beside George Street's fashion district and commercial offices, Thistle Street is an often quirky, always exciting destination with unusual and individual shops, consultancies and boutique businesses.

We have the pleasurable excuse of going there often as we have a number of clients tucked away along the street and it's interconnecting lanes.

It was particularly exciting to work with the local businesses and Edinburgh Council on a project to raise awareness of this real 'hidden gem' of a street; if you're looking for unique and different experiences of our beautiful city, Thistle Street should definitely be on your map!

You can get your own copy of the Thistle Street 'passport' from the local businesses and selected hotels, restaurants etc. It's full of useful information, a handy map and a selection of interesting 'privilege' offers from local establishments.

Or take a look at the virtual version above to discover more...