Go West!

We've been busily working away to create Connect at West Edinburgh,  a new initiative that seeks to matchmake office space in 10 business parks to the west of the city, with the companies hoping to make Edinburgh their home.  

A joint project with the City of Edinburgh Council, EBF and property companies within the city, it will be unveiled this week at MIPIM, the leading international real estate fair for potential investors into the city economy; following a successful launch in Edinburgh last week. 

We developed a brand that symbolises one of the key aspects of West Edinburgh.  Whether looking at superfast broadband, excellent road connections, bus services or rail access, West Edinburgh enjoys some of the best connections in the city and offers about 5 million sq ft of prime office space.  The Connect logo evokes ideas of both a transport map and a circuit board, combining this important infrastructure message. We've also delivered a website which showcases the opportunities available to businesses and contains useful information about locating your business in the west of the city.

As news about opportunities and events comes to us, we'll continue to update the site blog over the coming months.  If your business is based out in West Edinburgh and you'd like to tell us why it's been great for you, you should email our dedicated address, westedinburgh@prettybright.co.uk to tell us about it!  West Edinburgh is also on twitter.

Discovering Edinburgh's Town Centres

Over the weekend, some artwork is being installed around the city highlighting the vibrant local centres in Edinburgh, each one a destination in their own right. From the Corstorphine to Portobello, Edinburgh's local centres boast unique and independent retail, restaurants and leisure opportunities each with their own individual character.

Handy maps showing locations and bus-routes have been incorporated where space permits, or you can get your own 'Discover Edinburgh's Secrets' map from the City of Edinburgh Council.

We've tried to capture different aspects of all the unique local centres in creating both the artwork and maps for the Council.

Shared vision for Edinburgh City Centre

We designed a series of focus groups for Essential Edinburgh, the City Centre's Business Improvement District. The objective was to understand the issues that they should either champion or challenge on behalf of their membership; then find a way of describing the City Centre that businesses within the BID would like to see develop in the future. This 'Vision Book' is the result, a shared vision for Scotland's capital city, written for its city centre businesses

Tollcross Passport

We've been working on a campaign with the City of Edinburgh Council that's all about Building Stronger Town Centres. Hot on the heels of the West End Passport, we're keen to encourage people to discover the diverse and different businesses in Tollcross with a publication created in partnership with their local Tollcross Traders Association.

Discover Edinburgh's West End

We've enjoyed producing a "West End Passport" for the City of Edinburgh Council as a promotional tool for this area of the city.

Easily explored from the city centre, Edinburgh’s West End is a vibrant and eclectic mix of highly individual shops, cafés, bars, restaurants and more. Alongside big name brands, you’ll discover a bustling group of independent, unique and characterful businesses, each with something special to offer.

Pandamonium in Corstorphine :-)

Home to Edinburgh Zoo, Corstorphine has seen a lot of media attention this year as the home of giant pandas Sunshine an Sweetie.

With their help, the City of Edinburgh Council wants to let people know about the great selection of shops, services, eateries and businesses that call Corstorphine home. We captured things on camera, to create a number of banners can be seen on lamp-posts in the area.

There's also a chance to find and win a gorgeous Panda soft-toy each month, hidden away in a local business. To find out more and get clues, follow @edinshopper on twitter.

On-street Science!!

Exploding soft drinks, liquid nitrogen ice-cream and detonating daffodils - on Friday we were out and about taking some press pictures for the Edinburgh Science Festival 2012.  Supported by the City of Edinburgh Council's Town Centres campaign, mad scientists will be performing live on street around Edinburgh over the coming weeks.  If you have kids, or are just a big kid yourself (it was my excuse), see below for dates and locations (click to enlarge)

Click above to download PDF timetable in full size

Be Inspired, Be in Edinburgh - Marketing Materials for MIPIM - 2012

We were thrilled to work with the City of Edinburgh Council to produce this year's brochure to represent Scotland's capital city at one of the world's most prestigious real estate and investment events.

As proudly stated on their website:  "19,000+ property leaders go to MIPIM to view projects, assess profitable ventures, strike deals and seek out market information."  For those of us who live here, it's easy to take for granted Edinburgh's excellent quality of life and the caliber of its workforce.  It was great to take a step back and review all the factors that make this a fantastic European city.

Enjoy the virtual copy above and click to enlarge.